Generation Z, born between 1997–2012, is the generation after Millennials. In ten years, this generation will be a sizable part of a successful financial institution’s consumer base. Many Zoomers are in college and new to banking, so now is the time to start reaching out to them.
In a Banking Exchange hosted webinar, Paul Letgutko, Senior Principal at Aite-Novarica, Katerin Gomez, Marketing Associate at Alacriti (and also a Zoomer), and Kristen Jason, Senior Product Marketing Manager at Alacriti discussed how traditional FIs can stand out from challenger banks with Gen Z.
