The way U.S. consumers pay their health insurance premiums is undergoing a major transformation. Driven by rising healthcare costs, evolving consumer expectations, and the acceleration of digital technology, the payments ecosystem around premiums is becoming more complex—and more critical to get right. In this context, even small changes in billing and payments can have a significant impact on the bottom line.
Rising insurance premiums are putting increasing financial pressure on members. According to KFF’s 25th Employer Health Benefits Survey, in 2023, the average annual premium for employer-sponsored family health insurance rose by 7% to $23,968, outpacing both wage growth and overall inflation. As coverage costs climb, the burden on policyholders grows—leading to a heightened expectation for flexible, user-friendly premium payment options that make managing these higher costs easier and more predictable.
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