Credit union members increasingly expect financial interactions to mirror the seamless experiences they get from consumer brands—fast, intuitive, proactive, and mobile-first. But while credit unions have made major strides in digital bill pay, many still rely on passive systems that wait for the member to take action. As delinquencies trend upward nationwide and member expectations for personalization continue to rise, a ‘bill presentment only’ strategy leaves a growing gap between what members expect and what they receive.

In the CUInsight-hosted webinar, Retention Starts With a Reminder: The Impact of Digital Outreach, Stuart Bain, SVP of Product Management at Alacriti, explored why proactive outreach works, helpful tactics to drive results, and how credit unions can operationalize outreach without adding staff burden.

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