Posted by Tiffany Taylor and Bethany Frank on 11 May 2021
Experts predict the proliferation of artificial intelligence will be more impactful than the Internet. Here’s how artificial intelligence can help your business streamline operations and deliver a better customer experience.
Data-Driven Digital Experiences
Technology is making it easier than ever to transact and interact with businesses. From ordering lattes to requesting maintenance service, there is a website, app, or voice command to help consumers complete the task in seconds.
Your customers are becoming more and more accustomed to performing these everyday tasks with the assistance of technology. At the heart of popular consumer brands like Starbucks, Uber, and Spotify are robust technology platforms that constantly churn data to deliver seamless and highly personalized customer experiences. Customers are coming to expect a custom-tailored, data-driven digital experience all the time, whether they’re looking for a movie to stream or paying their bills.
Conversational AI Says “Hi”
Much of this technology is powered by artificial intelligence (AI). A long way from the glitchy concepts of the past, today’s intelligent computer systems enable businesses to enhance the customer experience and drive greater organizational efficiency. AI helps businesses automate operations, increase productivity, and better analyze data to inform strategic decisions across every sector. A recent survey by Wipro Limited showed 98% of businesses believe being an “intelligent enterprise” is beneficial.
Advancements in a specific type of AI called natural language processing (NLP) have allowed for the development of highly sophisticated voice recognition engines that further elevate the technology’s potential. Commonly known as “conversational AI,” these engines utilize techniques like intent classification and contextual understanding to learn more about customers and improve conversational ability over time.
Conversational AI is the force behind a growing $7.1 billion (2020) industry that’s projected to reach over $15.6 billion by 2025. Almost one in four Americans already own a smart speaker, making it one of the most rapidly adopted consumer electronics of all time. And as more consumers adopt these devices, the technology is influencing important shifts in consumer behavior.
Voice as the Next Interface
Voice is the next interface for commerce and communication, and it’s creating new markets ripe with opportunity by revolutionizing how your customers shop, find information, and engage with your business. The shift makes sense—talking is simply much more convenient than typing, and currently, 54% of Americans have used voice commands with 24% doing so daily. Choppy conversations with IVR systems are being replaced with chatbots and other digital assistants that can more naturally converse with your customers.
Modern voice recognition engines are savvy enough to remove much of the friction that riddles customer service today, if not all of it, and the technology is only getting better. Recent studies show that consumers even prefer AI-powered chatbots for self-service answers to simple questions over traditional engagement channels, especially as they become more comfortable using voice technology in everyday contexts. Conversational AI doesn’t only make for a better experience for your customers—it also frees employees from tedious customer service tasks that can be easily automated with the help of AI. In billing and payments, chatbots and voice assistants can help customers resolve many common issues like checking their balances or scheduling a payment without having to contact a live agent.
The Bottom Line: Things move fast in the digital age. It is predicted that by 2025, over 95% of customer interactions will be managed by AI. The way customers find, engage, and transact with your business will continue to change along with the evolution of technology itself. AI can help businesses harness the power of these new channels to optimize the customer experience while driving digital transformation.
For more on AI, see our AI and Customer Service by the Numbers infographic.
*This is an update on an original post published July 2018
Alacriti created Ella, an AI-powered chatbot that facilitates seamless, personalized, and context-aware interactions between you and your customers through messaging apps, intelligent personal assistants, and directly on your website. To find out how Ella can transform how you engage with your customers, contact us at (908) 791-2916 or firstname.lastname@example.org.
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