Engage Early, Collect More: The Case for Digital Outreach in EBPP
Today’s members expect more than a bill—they expect a personalized, frictionless payment experience. And for many credit unions, simply offering online payments isn’t enough. Without timely, proactive communication, members may miss due dates, fall into delinquency, or abandon digital channels altogether.
This is where digital outreach comes in.
As an enhancement to Alacriti’s Orbipay EBPP, digital outreach enables credit unions to send timely, automated notifications—even before a member has interacted with the system. That includes “new bill available” alerts, payment due reminders, and pre-delinquency nudges. These communications can include mobile-optimized “magic links” that allow members to complete a payment in just a few taps—no login or account lookup required.
While many billers traditionally wait to send communications after a member has signed up or used the system, digital outreach flips that model. If a credit union provides a file feed with opted-in contacts, Alacriti’s system can begin engaging those members with personalized reminders right away—broadening reach beyond just the members who’ve already interacted.
Timely alerts play a critical role in member engagement. In fact, more than 30% of consumers say that receiving bill due date alerts would improve their satisfaction with digital bill payment experiences. This reinforces the importance of proactive communication—such as payment reminders and upcoming due notices—in reducing missed payments and enhancing overall user satisfaction.
Digital billing experiences are no longer just a convenience—they’re a driver of loyalty. According to research, 40% of consumers are “very” or “extremely” interested in an improved billing experience, and more than half of them are willing to switch providers to get it. For credit unions, this means that elevating the bill payment experience through tools like digital outreach isn’t just about operational efficiency—it’s a strategic opportunity to retain members and stay ahead of increasing consumer expectations.
While Orbipay EBPP has always supported email and text reminders, digital outreach goes further—starting the conversation earlier in the billing cycle, and doing so in a smarter, more automated way. That early engagement has cascading benefits: reduced delinquencies, increased member satisfaction, and higher payment volumes—especially via debit cards, which can drive additional revenue for credit unions and their payment processors.
Watch our CUInsight-hosted webinar with Stuart Bain to explore how your credit union can take full advantage of digital outreach to boost payment adoption, reduce delinquencies, and build member loyalty—starting with a simple reminder.
To learn more about Alacriti’s Orbipay EBPP, please read Understanding the Complexities of EBPP: A Q&A Session with Stuart Bain.
Alacriti’s Orbipay EBPP is a customizable electronic billing and payments solution for businesses and financial institutions of all sizes. Orbipay EBPP offers convenient and flexible choices that include all the payment channels, payment methods, and payment options expected from a modern digital bill pay experience. For more information, please contact us at info@alacriti.com.
