Payments are no longer just a back-end function—they are a primary driver of member engagement and deposit retention for credit unions. As peer-to-peer (P2P) payments and digital wallets become embedded in everyday financial behavior, institutions that fail to meet these expectations risk losing both transactions and relationships to fintech alternatives. By bringing high-frequency payment activity back into their own digital channels, credit unions can increase visibility into member behavior and unlock new growth opportunities.
In a CUInsight–hosted webinar, From Engagement to Growth: How Credit Unions Can Win the P2P Game, Mark Majeske, SVP of Faster Payments at Alacriti, and Matt Kinne, Senior Director of Market Solutions at the Zelle® Network, explored how credit unions can reposition P2P payments as a strategic asset. The discussion examined how in-app payment experiences drive engagement and how fintech wallet growth is reshaping the competitive landscape. It also explored how solutions like Zelle® can help institutions protect deposits, deepen member relationships, and support new use cases—including small business payments.
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