Posted by Tiffany Taylor and Alison Arthur on 29 Mar 2021
Customers’ expectations for seamless mobile user experiences (UX) grow higher by the day. The ubiquity and immediacy of mobile devices demand that websites are quick to load, well designed, and fully optimized for mobile. In 2020, 56.32% of all web traffic flowed through mobile devices—but mobile devices also tend to have a higher bounce rate than desktop users, and tablet users bounce at a rate somewhere in between mobile and desktop. And the decision to abandon mobile sites happens quickly. When page load time goes from one second to 10 seconds, the likelihood of a mobile site visitor bouncing increases 123%.
Google’s mobile-first indexing ranks websites by looking at their mobile version first and falling back to the desktop version if mobile is unavailable. This signals the importance of employing a cohesive mobile strategy also optimized for search engine optimization (SEO). In addition, users are becoming more aware of the gap between mobile-optimized websites and those that aren’t. They simply don’t have the time, or the patience, to pinch and zoom to try to find the information they need.
4 mobile-focused approaches to bill payments
One study shows that 21% of consumers have used a company’s mobile app to pay a bill. If you’re a business that accepts online bill payments from your customers, presenting a seamless mobile UX is more important than ever. Given the higher propensity for consumers to abandon mobile sites, the prospect of losing the associated online payment dollars is a risk too big to ignore.
What are some steps that you can take to maximize your business’s mobile UX for bill payments? It begins with a website fully optimized for mobile and extends to other interaction points facilitated by mobile technology. Here are four approaches to consider.
The Bottom Line: Seamless mobile experiences, including bill payments, are more important to your customers than ever. Make sure your business’s EBPP solution gives them the options they need to make bill payments quickly and easily through the mobile channels of their choice.
Payments modernization is key. Learn why pay by text is so important in 3 Reasons Why You Need to Offer Pay by Text—Now.
* This is an update on an original post published April 2018
Alacriti’s Orbipay EBPP is a customizable electronic billing and payments solution for businesses and financial institutions of all sizes. Pay by Text is just one of several Orbipay EBPP features available to help you accelerate receivables. For more information, please contact us at email@example.com.
29 Jul 2021 Blog Bill Payments on Mobile Devices: A 5-Step Approach A holistic, mobile-based bill payments strategy includes components like optimized websites, Guest Pay, text-based bill payments, messaging apps, and biller apps. Learn how an EBPP solution can help.