75%
Reduction in Infrastructure Costs
Real-Time
Visibility Into Platform Activity
Improved
Agility Through Cloud Transformation
Hosting Was a Drag Financially and Hard to Secure
SheSpeaks was hosted in a Colo Space, with a three-tier architecture (Web, App, & DB). With the continued cost of maintenance, power, and space; SheSpeaks was unable to provide the type of secure environment their customers required. SheSpeaks provides a platform for their members to voice their opinions on many issues and products in the industry, as well as publish content that consumers/retailers require to make informed discussions. Without the implementation of proper insight, security, and infrastructure, SheSpeaks was challenged in executing their core business — getting the message out.
About SheSpeaks
SheSpeaks is an awardwinning influencer marketing and media company. Through their proprietary influencer platform, they provide clients with on demand insights, influencer content, content amplification & distribution reaching hundreds of millions of shoppers. The foundation of success is an engaged community of over 250,000 influential women who have a network reach of 300 million.
Clients include companies like P&G, Coca-Cola, Prudential, General Mills and many others that trust SheSpeaks’ full-service solution to build compelling user-generated content that reaches millions of people.
To learn more about SheSpeaks, please visit www.shespeaks.com
An Opportunity to Spend Less But Benefit From More Services
Alacriti was able to show SheSpeaks that migrating to AWS would not only allow them to reduce their overall spend by 75%, but it would open additional AWS cloud and security services and features that they did not currently have in their data center. Making the move to AWS allowed SheSpeaks to become more agile and innovative, eliminating a high capital expenditure model that was not efficient.
Launching Amazon GuardDuty
SheSpeaks and Alacriti launched their partnership over two years ago, and SheSpeaks with Alacriti’s guidance has continued to add security.
Last year, Alacriti added Amazon GuardDuty to the SheSpeaks environment. Amazon GuardDuty is a threat detection service that continuously monitors for malicious activity and unauthorized behavior to protect AWS accounts and workloads. Amazon GuardDuty actively monitors the SheSpeaks Amazon Virtual Private Cloud (VPC) Flow Logs. Before Amazon GuardDuty, stand-alone Amazon VPC Flow Logs were only used for debugging network issues; now SheSpeaks has a powerful anomaly detection tool built directly into the platform.
A Successful Partnership
SheSpeaks has become flexible and agile by moving to AWS, giving them the ability to bolster their security posture. With CloudFront configured with AWS WAF (Web Application Firewall), and routing all their traffic using a Sophos Firewall, the addition of Amazon GuardDuty has given better visibility into the platform to see what is occurring in real-time; something SheSpeaks didn’t have before in their AWS environment.
