The Payments Experience is the Customer Experience

Posted by Bethany Frank on 22 Jan 2018

Payments are often the most frequent touchpoint between businesses and their customers, which is why it’s so important to get it right. For many customers, the payments experience is the customer experience, and they expect the process to be smooth no matter how or when they choose to pay a bill.

Most consumers don’t have the time or patience for any friction in the payments process. It’s off-putting, and can even damage your brand or impact cash flow. It should be easy for customers to connect with your business and pay their bills anytime and anywhere, using whichever channel and payment method they prefer. Every customer is different, and they might even want to use different payment methods and channels each time they engage with your business. As technology continues to evolve and their behavior changes, your customers are also going to expect more innovative ways to pay

Most businesses understand these new consumer expectations, but lack the in-house expertise to truly deliver on them. For many companies, the best option is to work with a technology partner to implement a comprehensive electronic bill presentment and payment (EBPP) solution. It’s the best of both worlds, allowing your business to provide a great payment experience without having to worry about PCI compliance, regulatory concerns, and maintaining the infrastructure required to process payments electronically. Taken altogether, payments are quite complex and best left to the experts, especially as the space evolves.

The payments process has become so important to overall customer satisfaction that businesses can no longer afford to deliver anything less than truly exceptional digital service. An EBPP solution is the easiest and fastest way to deliver the best possible payments experience to your customers. The right payments platform – and partner – can help transform payments into an efficient and engaging process for your business and customers alike. Working with a technology partner also ensures top-notch support every step of the way.

Learn more about electronic bill presentment and payment here.

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Bethany Frank Digital Marketing Analyst Bethany is responsible for social media and content as part of Alacriti's marketing team. She has a background in writing, publishing, and digital media. Bethany is a graduate of Rutgers, The State University of New Jersey.

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