Major Bank Unveils Unique Payment Platform that Encourages Customer Loyalty
Posted on 09 Feb 2014
Customers often find it inconvenient to carry multiple credit, debit, and rewards cards. One of the world’s largest banking and financial services organizations wanted to develop an innovative platform that would enable merchants to offer customers better payments and rewards solutions.
The bank turned to Alacriti to help develop OptiPay, a new kind of payment platform that combines the best functions of credit, debit, stored-value, and loyalty or rewards cards into a versatile merchant solution. The platform not only gave the bank a competitive advantage, but also enables its merchant clients to offer new incentives and reduce costs.
Read our Success Story to learn more.
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